MGM101H5 Chapter Notes - Chapter 14: Sizeof, Enterprise Resource Planning, Subculture

• School: UTM
• Department: Management
• Course: MGM101H5
• Professor: Dave Swanston

Document Summary

Marketi(cid:374)g, 4 ps of marketi(cid:374)g, marketi(cid:374)g research process, market seg(cid:373)e(cid:374)tatio(cid:374), crm. Process of determining customer needs/wants, then developing products that meet or exceed those expectations. It"s the process of planning & executing conception, pricing, promotion & distribution of goods/services to facilitate exchanges that satisfy individual & organizational goals. A group of people with unsatisfied wants & needs who have the resources & willingness to buy products. It"s created as a result of demand for goods & services. Marketing efforts to produce, promote & reclaim environmentally-sensitive products. From the time the first european settlers arrived in canada until the start of the 1900s, the general philosophy of business was to produce as much as possible. Manufacturers focused on production since demand exceeded supply. The only need for marketing was distribution & storage. By 1920s, businesses had developed mass production techniques (assembly lines) & supply exceeded demand. After wwii, there was a baby boom & a boom in consumer spending.