MGM101H5 Chapter Notes - Chapter 14: Customer Relationship Management, Sales Promotion, Marketing Mix
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MGM101H5 Full Course Notes
Verified Note
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Document Summary
The process of determining customer needs and wants and then developing goods and services that meet or exceed these expectations. Efforts to produce, promote, and reclaim environmentally sensitive products. From the first time european settlers arrived in canada to the start of the 1900s. General philosophy of business was to produce as much as possible. Most goods were bought as soon as they became available. Greatest marketing needs were for distribution and storage. Businesses developed mass production techniques, production capacity often exceeded market demand. General philosophy of business shifted from production to an emphasis on selling. Most companies emphasized selling and advertising in order to persuade customers to buy existing products. Tremendous demand for goods and services among returning soldiers who were starting new careers and beginning new families. Launch of the baby boom, huge consumer spending, competition for the consumer"s dollar was fierce.
