MGM101H5 Chapter Notes - Chapter 11: Customer Satisfaction, Baby Boom, Marketing Mix
25
MGM101H5 Full Course Notes
Verified Note
25 documents
Document Summary
Updated version of original team logo: an arab man holding sword and hockey stick. Now put a smile on his face; controversial because may or may not be appropriate. Reasons for ok: friendly smile, cultural acceptance, updated from scary, historical. Reasons for not ok: stereotype, cultural ignorance, not likeable?, unchanging from past. People must market to keep/build fan base and please the important people. Marketing: the process of determining customer needs and wants and then developing goods and services that meet or exceed these expectations. Market: a group of people with unsatisfied wants and needs who have the resources and willingness to buy products. Green marketing: marketing efforts to produce, promote, reclaim environmentally sensitive products. Produce as much as possible to meet vast demand, as demand exceeded supply. Development of mass product techniques and production capacity often exceeded immediate market demand. Baby boom and boom in consumer spending as soldiers returned home.
