GGR277H5 Chapter 5: GGR277 Chapter 5 - Asking Questions
Document Summary
Advantages respondents can answer at their own terms they allow unusual responses. Because the questions do not suggest answers, they make it possible to tap the participants" knowledge and understanding of issues they are useful for exploring new or changing areas they can generate fixed-choice format answers. Disadvantages its time consuming the answers have to be coded. Many respondents are likely to be put off by the need to compose an answer because of the greater time and effort required inaccuracies in recording answers. A key stage in quantitative research to make sense of information, researchers must go through it all, deriving themes or categories of behavior to form the basis for codes researcher typically assigns numbers to the codes. Go through information again to look for incidences of the theme or category and to record the appropriate numbers on a computer spreadsheet this is often called post-coding.
