CMST 2RA3 Chapter Notes - Chapter 6: Precoding, Content Analysis, Pilot Experiment
26 Apr 2019
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In interviews, a large number of closed questions reduces conversations and gives an impersonal feeling, reducing rapport. Types of questions: personal factual questions: ask respondents to provide personal information (e. g. age, occupation, marital status, income) If respondents provide an answer to a question to be asked later, interviewers should prompt for a different answer upon arrival on the actual question. Clear presentation: layout should be easy on the eye so that it facilitates answering all questions applicable to respondent, consistent use of print styles can enhance questionnaire appearance. Clear instructions about how to respond: always be clear about how respondents should indicate replies to closed questions. If instructions are not made clear, respondents may choose more than one answer invalidating their response. Improper instructions make respondents unsure about how to respond. Pilot studies and pre-testing questions: uses of pilot studies in survey research.
