CMST 2RA3 Chapter Notes - Chapter 11: Structured Interview, Grounded Theory, Focus Group
26 Apr 2019
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In qualitative interviewing there is more interest in the interviewee"s perspectives/concerns. In quantitative research the interview is driven primarily by the research agenda of the researcher. In qualitative interviewing tangents are welcomed/encouraged; additional replies may provide new insight into what the interviewee sees as relevant and important. In qualitative interviewing the researcher wants rich, detailed answers while in structured interviewing the interview is designed to generate specific answer than can be coded and processed quickly. In qualitative interviewing, interviewees can be interviewed more than once while in quantitative research interviewees are usually interviewed only once. In an unstructured interview, the researcher uses at most a memory aid. Interviewers may ask just a single question and allow interviewee the respond freely. In a semi-structured interview, the researcher has a list questions of fairly specific topics to be covered (an interview guide: questions do not have to follow order in guide, questions not on the list may be asked.
