ADM 1370 Chapter Notes - Chapter 1-5: Social Media Measurement, Pdca, The Digital Age

• School: University of Ottawa
• Department: Administration
• Course: ADM 1370
• Professor: Umar Ruhi

Document Summary

Social media was created for people and not businesses. Before the internet, everyone consumed limited information. The digital age, allowed media consumption and communication to become digital. Sites that were meant for networking have now become the channels where the news breaks. Social media"s permeation of industry and corporate discipline. There is no industry that cannot and should not maximize the potential that social media offers. Social media has come from being a pure marketing tool to being a medium that can and should be used throughout a company. Big social data and the accessibility of public information. Businesses use public conversations to see how people talk: twitter is an easy way to get data. A coffee company can look for hints of what new flavour of coffee or tea to develop. Now businesses can use a much larger data set to gain insight that can be utilized for new product research.