ADM 1370 Chapter Notes - Chapter 1-3: Customer Relationship Management, Linkedin, Social Networking Service

• School: University of Ottawa
• Department: Administration
• Course: ADM 1370
• Professor: Umar Ruhi

Document Summary

The permeating trends of social media and social business. Social media was made for people, not businesses, to keep in touch. People are using communication tools provided by sm websites to seek information for their professional and private use. Past: finite number of news sources information was limited. What everyone read was almost the same. Now: digital age internet and wireless technologies allowed our communication to be digital. More channels of media consumption and communication, but still separate. Social networking sites have become channels where news breaks. Information and communication are happening simultaneously on sm. Convergence of information and communication gives several opportunities: reach out and engage with customers, prospects, partners, and your networks. Social customer relationship management (crm) in development. Can give you a competitive advantage: create opportunity by communicating and sharing information. Professionals and consumers are looking for information in social media channels.