ADM 1370 Lecture Notes - Lecture 1: Media Consumption, Permeation, Crowdsourcing

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11 Oct 2018

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Chapter 1 - the permeating trends of social media and. Social media is made for people not for businesses. The challenge is trying to represent your brand using a medium that was created for people to keep into touch with each other. Social media has being a way to seek out information for professional and private use. Past: equal access to a limited amount of information. Media outlets capitalize of the naivety of people (charing a lot of money) Now: internet has allowed media consumption and communication to become digital. Social media: things that interest us, faster then news. Husdon river landing: new broke out on twitter before the new york times. Reach out and engage with customers, prospects, partners and your network. Companies needs to talk about more than their company to get more views and consumers. Talking about topics around your company will bring other people in. Manage your reputation and discover new business through monitoring information.

Related Questions

The topic is: How has the social network reshaped marketing today?

Thanks to the new advent of social media, marketers, and advertisers have to take a hard look at the way they conduct business. Marketers looking to promote their businesses online have recently begun to adapt themselves to the growing trend of using social media outlets such as Twitter, Facebook, and Youtube. This new trend of social networking websites such as Facebook and Youtube has proved to be a goldmine of opportunity for businesses looking to maintain and expand their clientele. Online sponsorship is just one of the many options companies have discovered for being successful online. While a lot of companies were leery of social media at first, they ultimately realized that by navigating this new road, they could better serve their customers.

Branding is a vital key for a business to garner the utmost benefits of social media. One important aspect of branding involves establishing personable relationships with people. To be effective in branding also requires that businesses share information and include others in potential business opportunities when relevant.

The best method for attracting people into a business is magnetic sponsoring. Instead of businesses limiting themselves to one side, they should use multiple sites (e.g. Facebook, Myspace, Foursquare, Twitter, etc.)

Social network marketing tends to succeed when one can attract people; a fun, lighthearted, unimposing, hard-working personality incites a sense of curiosity in others to familiarize themselves more with a company. The famous social networking sites BetterNetworker and Warrior Forums are popular with network marketers on the Internet. If proper rules of engagement on websites such as better Networker and Warrior Forum are followed, then congenial relationships can foster and generate some solid business contacts. Adding some value while on these sites also helps foster growth in businesses.

Keeping in touch- The advent of social networking sites makes theInternet very popular as a mode of communication. Common people post personal profiles, pictures, videos, music, and messages on these proprietary websites. Users of these social networking sites can invite other "friends" to join their network so they can view and share personal information with each other.
By creating a profile on these social networking websites and adding friends, business partners can constantly keep in touch with one another. Posting and messaging the latest information allows businesses to promote various business developments without paying anything.

Social Networking has incorporated marketing strategies into sites like Facebook. When a Facebook user likes a certain movie or food product, advertisements will appear on the right side of the User'sFacebook page pertaining to whatever the person likes. The advertisements that appear on the right side are all things that may interest him/her. The advertiser (working in collaboration with Facebook) uses certain demographics from the user to know when and where to place their product advertisement. This has, in turn, changed marketing and reshaped it.

Job hunting- Social networking sites also allow many companies in the US and Europe to search for competent employees. Job applicants are posting their resumes and credentials every day on these job-hunting websites. Using these sites as a tool facilitates the process of selecting employees applicable to certain aspects of a business.

Emergency- In addition to helping with keeping in touch and finding employees, social network sites also help in times of tragedy. Websites such as Twitter help to pass messages to thousands of concerned citizens or business relations in a snap. In conclusion, social networking sites continue to transform the world and remain a powerful tool for marketing and advertising.

Sources:
http://ezinearticles.com/?Social-Network-Marketing-Strategies-and-Techniques&id=5499700
http://aryacetas.posterous.com/how-social-media-has-helped-to-reshape-market
http://ezinearticles.com/?The-Importance-of-Social-Networking-in-Our-Society&id=4114348

mauvecod334

The topic is: How has the social network reshaped marketingtoday?

Thanks to the new advent of social media, marketers and advertisershave to take a hard look at the way they conduct business.Marketers looking to promote their businesses online have recentlybegun to adapt themselves to the growing trend of using socialmedia outlets such as Twitter, Facebook, and Youtube. This newtrend of social networking websites such as Facebook and Youtubehas proven to be a goldmine of opportunity for businesses lookingto maintain and expand their clientele. Online sponsorship is justone of the many options companies have discovered for beingsuccessful online. While a lot of companies were leery of socialmedia at first, they ultimately realized that by navigating thisnew road, they could better serve their customers.

Branding is a vital key for a business to garner the upmostbenefits of social media. One important aspect of branding involvesestablishing personable relationships with people. To be effectivein branding also requires that businesses share information andinclude others in potential business opportunities whenrelevant.

The best method for attracting people into a business is magneticsponsoring. Instead of businesses limiting themselves to one site,they should use multiple sites (e.g. Facebook, Myspace, Foursquare,Twitter, etc.)

Social network marketing tends to succeed when one can attractpeople; a fun , lighthearted , unimposing, hard-working personalityincites a sense of curiosity in others to familiarize themselvesmore with a company. The famous social networking sites BetterNetworker and Warrior Forums are popular with network marketers onthe Internet. If proper rules of engagement on websites such asBetter Networker and Warrior Forum are followed, then congenialrelationships can foster and generate some solid business contacts.Adding some value while on these sites also helps foster growth inbusinesses.

Keeping in touch- The advent of social networking sites makes theInternet very popular as a mode of communication. Common peoplepost personal profiles, pictures, videos, music and messages inthese proprietary websites. Users of these social networking sitescan invite other "friends" to join their network so they can viewand share personal information with each other.
By creating a profile on these social networking websites andadding friends, business partners can constantly keep in touch withone another. Posting and messaging the latest information allowsbusiness to promote various business developments without payinganything.

Social Networking has incorporated marketing strategies into siteslike Facebook. When a Facebook user likes a certain movie or foodproduct, advertisements will appear on the right side of the User'sFacebook page pertaining to whatever the person likes. Theadvertisements that appear on the right side are all things thatmay interest him/her. The advertiser (working in collaboration withFacebook) uses certain demographics from the user to know when andwhere to place their product advertisement. This has, in turn,changed marketing and reshaped it.

Job hunting- Social networking sites also allow many companies inthe US and Europe to search for competent employees. Jobsapplicants are posting their resumes and credentials everyday onthese job-hunting websites. Using these sites as a tool facilitatesthe process of selecting employees applicable to certain aspects ofa business.

Emergency- In addition to helping with keeping in touch and findingemployees, social network sites also help in times of tragedy.Websites such as Twitter help to pass messages to thousands ofconcerned citizens or business relations in a snap. In conclusion,social networking sites continue to transform the world and remaina powerful tool for marketing and advertising.

Sources:
http://ezinearticles.com/?Social-Network-Marketing-Strategies-and-Techniques&id=5499700
http://aryacetas.posterous.com/how-social-media-has-helped-to-reshape-market
http://ezinearticles.com/?The-Importance-of-Social-Networking-in-Our-Society&id=4114348

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ADM 1370 Lecture Notes - Lecture 1: Media Consumption, Permeation, Crowdsourcing

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