LS221 Chapter Notes - Chapter 11: Symbolic Interactionism, Structured Interview, Ethnography
17 Nov 2016
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Document Summary
Types of questions in an interview guide. Most widely used method in qualitative research. You can use interviews in place of an in depth ethnographic study. Although recording a transcript from an interview is quite time consuming, it is not as encompassing to a researchers life as an ethnographic study is. Quantitative interviews are highly structured to ensure reliability, validity and to relinquish information that can be sued to measure key concepts. Qualitative interviewing tends to be less structured and more open-ended. Qualitative interviews focus on the participants perceptions. Quantitative interviews are driven by the researcher. Quantitative = speci c answers that can be coded. Qualitative interviews may interview a participant more than once. Quantitative interviews rarely seek to re-interview someone. Two main types of qualitative interviews; unstructured and semi-structured. Interviewer uses a memory aid to prompt certain topics to be asked/discussed.
