PSYC 1020H Chapter Notes - Chapter 7: Hindsight Bias, Prospective Memory, Implicit Memory
6 Dec 2016
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Storage: involves maintaining encoded information in memory over time. Attention: involves focussing awareness on a narrowed range of stimuli or events. Multitask: switching attention back and forth rather than focussing simultaneously. Incoming information can be processed at different levels. Phonemic encoding: emphasizes what a word sounds like. Semantic encoding: emphasizes the meaning of verbal input. Levels of processing theory: proposes that deeper levels of processing result in longer-lasting memory codes. Elaboration: linking a stimulus to other information at the time of encoding. Imagery: creation of visual images to represent the words to be remembered. Works best with concrete words (as opposed to abstract) Dual-coding theory: memory is enhanced by forming semantic and visual codes, since either can lead to recall. Self-referent encoding: deciding how or whether information is personally relevant relevant. Sensory memory: preserves information in its original sensory form for a brief time, usually only a fraction of a second.
