PSYC 1020H Lecture 7: Psych 1020H Chapter 7 Human Memory
21 Nov 2017
School
Department
Course
Professor
Document Summary
Memory is the ability to store and retrieve info over time: residue of past experiences, neural traces in the brain. The three key processes involved in memory are: encoding transforming info into memory codes, storage maintaining encoded info in memory over time, retrieval involves recovering information from memory stores. Ebbinghaus"s forgetting curve theory found that information decays nearly immediately. Attention involves focussing awareness on a narrowed range of stimuli or events. Filters out what is irrelevant knowledge and what should be remembered. Stimulus -> sensory detection -> recognition of meaning -> response selection -> response. The cocktail party phenomenon suggests that input is screened late in mental processing. The empirical evidence indicates that people may have some flexibility in where they place their attention filter. Levels of processing: shallow processing uses structural encoding which emphasises the physical structure of the stimulus (what it looks like)
