MKT 100 Chapter Notes - Chapter 7,18: Golden Rule, Corporate Social Responsibility, Mirror Test

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Fathima Saleem

Document Summary

Canadian marketing association"s code of ethics: generally accepted code in marketing, flows from general norms of conduct to specific values, subareas within marketing have their own code of ethics to deal with specific issues. Corporate social responsibility: voluntary actions taken by a company to address the ethical, social and environmental impacts of its business operations and the concerns of its stakeholders. Link between ethics and csr: firms should implement programs that are socially responsible, employees should act in an ethically responsible manner. Utilitarian approach: assess outcomes and consequences of actions, determine maximum benefit to max. people, prevent harm or create least amount of harm. Categorical imperative: universal, act morally if you can make a decision, don"t use others as means to an end, treat others as independent decision makers. Market research: consists of a set of techniques and principles for systematically collecting, recording, analyzing and interpreting data that can aid decision making.