MKT 100 Chapter Notes - Chapter 18: Consumerism, Corporate Social Responsibility, Marketing Ethics

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Fathima Saleem

Document Summary

Markeing ethics refers to those ethical problems that are speciic to the domain of markeing. (societal issues damage the environment, global issues sweatshops, individual consumer issues decepive adverising) Ethical climate within a markeing irm includes having a set of values that guides decision making and behaviours. Corporate social responsibility (csr) describes the voluntary acions taken by a company to address the ethical, social, and environmental impacts of its business operaions and the concerns of its stakeholders. Flows from general norms of conduct to speciic values. Subareas within markeing have their own code of ethics to deal with speciic issues. Consumerism a social movement aimed at protecing consumers from business pracices that infringe upon their rights and enhanced environmental awareness and acivism are two key factors that have been driving the trend toward greater csr in canada. When one irm adopts socially responsible and ethical pracices, other companies can either follow their direcion or be let behind.