MKT 100 Lecture Notes - Lecture 4: Maple Syrup, Butter Tart, Corporate Social Responsibility

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Fathima Saleem

Document Summary

Canadian national food culture includes poutine and butter tarts. Canada is the world largest producer of maple syrup. The music of canada reflect the many influence that have shaped the country, the official symbols of canada include the maple leaf. Flows from general norms of conduct to specific values. Subareas within marketing have their own code of ethics to deal with specific issues. Three equifax managers sold stock before cyber hack revealed. 3 equifax executives sold shares worth almost . 8 million right after security breach. Claim they didn"t know about the breach. The executives: cfo, president of us information, president of workforce solutions. Decisions often have conflicting outcomes, where both options have positive and negative consequences. Voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders. Firms should implement programs that are socially responsible. Employees should act in an ethically responsible manner.