MKT 100 Chapter Notes - Chapter 17: Golden Rule, Swot Analysis, Mirror Test

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Asif Salam

Document Summary

Creating an ethical climate in the workplace: values establish/share/understand, rules management commitment/employee dedication, controls reward/punishment, canadian marketing association code of ethics. Flows from general norms of conduct to spec. values. Subareas w/in mkting have their own code of ethics to deal w/ specific issues. The influence of personal ethics: decisions often have conflicting outcomes, both options have (+) (-) consequences. Ethics & corporate social responsibility: firms should implement programs that are socially responsible, employees should act in an ethically responsible manner. Step 1: identify issues: data collection methods, hiding real purpose of study, using results to mislead or even harm public. Identify all relevant stakeholders and get their input on any identified ethical issues. Instituted training on the cma code of ethics for all researchers. Step 4: choose course of action: weigh alternatives, then take course of action. Mission/vision statement sets overall ethical tone for planning. Mission statements can be used as a means to guide a firms swot analysis.