COMMERCE 3S03 Chapter Notes - Chapter 14: Decision-Making, Assertiveness, Collectivism
17 Dec 2020
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Culture - values, assumptions, norms, and patterns of thought that are shared by members of a social group. It is intangible, pervasive, and difficult for outsiders to learn. Learn to know how cultures differ in terms of values: (cultural value differences - hofstede) i. ii. iii. iv. v. vi. vii. People define themselves in terms of personal characteristics and value individual success over that of a group. Vs collectivism: people define themselves in terms of groups and place common goals, group harmony, and collective welfare over individual success. Power distance: where people accept inequality in power among people, orgs, and institutions. Low level of power distance mean that people expect equality in power. Uncertainty avoidance: high level means that people feel uncomfortable with ambiguity and thus support beliefs that ensure certainty and conformity. Low levels of ua means that people have a high tolerance for unstructured- ness, unclear and unpredictable environment. Assertiveness: people in this society encourage toughness, and competitiveness.
