COMMERCE 3S03 Study Guide - Final Guide: Eth, High-Context And Low-Context Cultures, Cultural Intelligence

• School: McMaster University
• Department: Commerce
• Course: COMMERCE 3S03
• Professor: Frances Tuer

Document Summary

Critical areas of value differences: individualism and collectivism. People define themselves in terms of personal characteristics and value individual success and welfare over that of the group. Other countries with strong individualist values include canada, great britain, and australia. In japan, by contrast, collectivism is highly valued. People define themselves in terms of the group and place common goals, group harmony, and collective welfare above individual success. China, thailand, and costa rica are other countries that place a strong emphasis on collectivism: power distance. In countries with a high value for power distance, people accept inequality in power among people, organizations, and institutions. Traditional values in countries such as malaysia, mexico, and india, for example, support inequality in power relationships. In countries with a low value for power distance, such as denmark, austria, and israel, on the other hand, people expect equality in power: uncertainty avoidance.