COMMERCE 3S03 Chapter Notes - Chapter 14: Collectivism, Assertiveness, Individualism
10 Feb 2018
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Individualism: people define themselves in terms of personal characteristics and value individual success and welfare over that of the group. Collectivism: people define themselves in terms of the group and place common goals, group harmony, and collective welfare above individual success: power distance. In countries with a high value for power distance, people accept inequality in power among people, organizations, and institutions: uncertainty avoidance. High uncertainty avoidance: means that people feel uncomfortable with ambiguity and thus support beliefs that ensure certainty and conformity. Low uncertainty avoidance: people have a high tolerance for the unstructured, the unclear, and the unpredictable: assertiveness. High assertiveness: means people in that society encourage toughness, assertiveness, and competitiveness. Low assertiveness: people value relationships, tenderness, and concern over being tough and competitive: time orientation. Time orientation refers to whether a country is most strongly oriented toward the past, present, or future: doing and being.
