COMMERCE 3S03 Chapter Notes - Chapter 14: Collectivism, Assertiveness, Cultural Intelligence

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Culture consists of values, assumptions, norms and patters on thought that are shared by all or most (cid:373)e(cid:373)(cid:271)e(cid:396)s of a so(cid:272)ial g(cid:396)oup, a(cid:374)d that shape g(cid:396)oup (cid:373)e(cid:373)(cid:271)e(cid:396)s" (cid:271)eha(cid:448)iou(cid:396)s a(cid:374)d pe(cid:396)(cid:272)eptio(cid:374)s of the (cid:449)o(cid:396)ld. Intangible, pervasive and difficult for outsiders to learn. You can work with varied cultures and work with them more effectively by understanding how cultures differ in terms of values. Critical areas of value differences that you need to pay attention to as a manager. Individualism: people define themselves in terms of personal characteristics and value individual success and welfare of that of the group: collectivism is highly valued. People define themselves in terms of the group and place common goals, group harmony and collective welfare above individual success. Power distance: high power distance people accept inequality in power among people, organizations and institutions. In low power distance people expect equality in power.

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