BUS202 Chapter Notes - Chapter 8: Foreign Direct Investment, Austrade, Swot Analysis
14 Jul 2020
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Week 8 foreign direct investment and collaborative ventures tute. Strengths: the company is doing research and avidly looking for opportunities. Weaknesses: most of australia"s exports are raw foods not processed foods. Well known in domestic market but has limited experience in the international market and the exportation of products. Rely on foreign intermediaries with well known supermarket chains. Store branding would generate lower profit margins. Senior managers lack optimism to export overseas. Barrett must keep pricing competitive but can overwhelm inexperienced managers. Senior managers would have to be trained and more employers would have to be hired for the export team another cost. Opportunities: processed foodstuffs are believed to be the coming trend and wants to boost exports in relation to them. Meat, cereal, sugar, dairy commodities and marine products. Create more jobs which in turn could generate more profit. Opportunity to export to the italian market, interests for exotic foods and vegetables in the european market.
