BUS202 Chapter Notes - Chapter 9: Execution Unit, Critical Infrastructure, Foreign Direct Investment
14 Jul 2020
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Document Summary
Week 9 marketing in the global firm tute. Chapter 14 closing case study: china"s going out strategy (p. 429-431 from your textbook: analyse chinese fdis overall trend and compare the case of usa and the eu. Foreign direct investment (fdi): strategy in which the firm establishes a physical presence abroad by acquiring productive assets such as capital, technology, labour, land, plant, and equipment. Tentative acquisitions by china strategic managerial and critical infrastructures. Eu an amount of incoming fdi almost double of the one directed to the us in 2011- 12 numerous business opportunities arising from the sovereign debt crises in the euro zone. Usa 2/3 more than europe in 2005. Not resource seeker but rather an acquisition of technologies to modernise. Chinese domestic enterprises and to advance in the global value chain. Trend between us and eu is how the us blocked china via the congress: over the last decade, chinese investments in the eu have been welcomed.
