BUS 346 Lecture Notes - Lecture 1: Bilateral Investment Treaty, Preferential Trading Area, List Of Charmed Characters

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 346
• Professor: Chang H Oh

Document Summary

Ib must consider currencies, laws/regulations/tax systems, cultures, demographics/geography, economies, etc. Level of complexity is higher in ib > critical thinking more important. Multinational companies operate in their home country and in host countries > world issues (politics, economy, etc. ) Customer expectations and behavior is influenced by company"s strategic marketing. Purchasing power parity (ppp) = price of living differentials (how much someone can consume given their level of income in different countries) e. g. china and india have low ppp despite high gdp. It is not difficult to find foreign products and foreign goods in our neighbor. We consume foreign products almost everyday based on price, quality, uniqueness, etc. Ib: the study of transactions taking place across national borders to satisfy the needs of individuals/organizations. Multinational enterprises (mnes) handles operations in foreign countries. Trade consists of imports and exports: >50% of all trade is made by the world"s largest 500 mnes (small businesses suffer)