BUS202 Chapter Notes - Chapter 5: Tute, Emerging Markets, Freight Forwarder
14 Jul 2020
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Chapter 12 closing case study: advanced biomedical devices: accessing readiness to. Are the products ready for exporting to emerging markets (e. g. , china, The company is in a state of readiness for exportation to europe; Customers never challenged the pricing, however management required that further investigation is to take place to lower prices for the european market. They don"t possess the appropriate skills because they don"t abd"s prices were not too high with similar products. The product itself would require additional working capital etc. A lot more costs are involved than what is expected. Transportation costs are low because of light weight and portability. Devices are reactive to climate costs of climate control facilities. Exportation to europe is centralised, once market response is gathered from this then it may be worth looking into expanding and subsequent internationalisation. Not clear on costs but is willing to learn customer duties, bank duties etc.
