CSFRST 2373 Study Guide - Midterm Guide: Carl Friedrich Philipp Von Martius, Sales Promotion
13 Dec 2016
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Market center: housemarts and showrooms, have important manufacturing and retailing industries. Mart: buidings have showrooms for sale representatives to show retail buyers apparel lines. Education seminars, fashion shows, credit and financing assistance, discount. Market weeks: primary time buyers come to markets to purchase merchandise for retail stores. Open-to-buy: amount of merchandise a retail store can buy in a period. Trade shows: for purpose of promoting apparel lines. Showrooms located in garment district, garment center or fashion center. Known for women"s apparel, designer and bridge price zones. Better portrait company"s image and style to retailers: disad: 1. need initial investment of showroom, multiline sales reps are more familiar with local accounts and can promote the line with buyers. Manufacturer provides sales reps samples for the lines being presented to retail buyers. Samples include an example of each style in the line in one colorway. Selling functions: (showing lines to retail buyers and demonstrate product features, negotiating sales, writing orders for merchandise. )
