CSFRST 2373 Study Guide - Midterm Guide: Store Brand, Private Label, Sales Promotion

• School: Ohio State University
• Department: Consumer Sci: Fashion & Retail
• Course: CSFRST 2373
• Professor: Charles Estill

Document Summary

Rtw(pret-a-porter): ready to wear, mass-production, not fit clients 4-6 lines or collections corresponding to fashion seasons. Couture apparel is produced in small quantities, utilizes hand-sewing techniques, fit individual"s body measurements, high quality fabrics. Couturier: haute couture designer or (cid:862)head of the house(cid:863) Salon de couture: showroom of couture designer. Selecting fabrics and creating a garment prior to an order from consumer. Chambre syndicale de la couture parisienne: organization to provide an organizational structure and to offer protection for designers against designs being copied. Conventional manufacturers: perform all functions of creating, marketing, and distributing an apparel line on a continual basis. Jobber: companies that buy fabrics and acquire styles from independent designers or by copying or designing lines themselves, but use contrators to make their products. Contractors: companies that specialize in sewing and finishing of goods: item house: contractors that specialize in production of one product.