FM 114 Lecture Notes - Lecture 16: Politico, India Fashion Week, Stella Mccartney
1 Nov 2016
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Chapter 16: Global Fashion Markets
Marketing Terminology
Markets
• Where goods are produced and sold to buyers at wholesale prices during
market weeks
• The major domestic market centers are:
- New York (by far the largest and most important market)
- Los Angeles
- Miami
- Dallas
Sales Representatives
• The original link between the New York fashion scene and the provinces
• Sales representatives evolved from lonely travelling salesmen showing only
one line to groups of salesmen showing multiple, noncompeting lines
• Ultimately, this developed into regional market centers, known as Marts
Marts
• Consist of exhibition spaces that house wholesale markets
• The Chicago Merchandise Mart is the oldest of the mart
• Today there is a mart in most major cities
Services of Market Centers and Marts
• Publicity – Fashion shows, parties
• Information Services – Buyer’s directory, publications
• Educational Services – seminars, conference
Trade Shows
• Periodic events in regional market centers
• They are smaller than market weeks
• MAGIC, is the exception
• Men’s Apparel Group In California, the largest show of its kind, is like a
market week minus the permanent facilities, and held in Las Vegas
• New York City has many advantages:
- It is the nation’s fashion capital
- New York City offers, by far, the largest selection of manufacturer’s
showrooms
- It is the fashion publishing, buying, and retailing center
- It is the cultural center of the United States, the best place for designers to
draw inspiration from all forms of art
- Seventh on Sixth – originated in 1993 in NYC to provide a platform for
American designers to become leading players in the global fashion
business
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Markets: where goods are produced and sold to buyers at wholesale prices during market weeks, the major domestic market centers are: New york (by far the largest and most important market) Marts: consist of exhibition spaces that house wholesale markets, the chicago merchandise mart is the oldest of the mart, today there is a mart in most major cities. Trade shows: periodic events in regional market centers, they are smaller than market weeks, magic, is the exception, publicity fashion shows, parties. Information services buyer"s directory, publications: educational services seminars, conference, men"s apparel group in california, the largest show of its kind, is like a. New york city offers, by far, the largest selection of manufacturer"s. Seventh on sixth originated in 1993 in nyc to provide a platform for showrooms. It is the fashion publishing, buying, and retailing center. It is the cultural center of the united states, the best place for designers to draw inspiration from all forms of art.
