MKT 3401 : Notes For Test 1
Document Summary
The 4 list of qualities they look for in mba graduates: interpersonal and communication skills, teamwork- you need to be able to work in groups, honesty, have a core competency, likeability- the emotional impact you have on somebody. Making people want to listen to you: 38% of the emotional impact that you have is judged according to your vocal delivery. If you don"t understand this, you can"t give good customer service: number one aspect of visual delivery- it"s not your dress. This is the number one most critical element of visual delivery. People don"t read your heart, they read your face. Images are created in 1/24 of a second: default look- everyday look you have when you"re not presenting. 9/3/13: thin slice- part of a pie. In a negotiation in 10 seconds, you can evaluate who you are as a person: in that judgment, they can be relatively accurate, eye contact is not the secret to your success.
