MKT 3401 : MKT 1 Test Part 1
Document Summary
The key to be successful: market yourself, sell yourself, sell yourself to someone who can give value to you, make yourself standout, know people (networking, maintain the contact (relationship) Traits you have to have: creative, how to get out of situation/ work in every situation, aggressive, to get the job done in a proper way, enthusiastic, smart, honest. We can look at you in 10 sec and feel like if we were with you for an hour: 7% verbal arrangement of the message, pb= p1 (performance) + p2 (personality) + v (visability) x t (trust) 3 types of presenters: show runner, neoplyte = average every day person they"re just ok, artists. Wss/ f. 500: interpretation and communication skills, teamwork, honesty. The perspective that people are going to see the brand: trust and honesty, knowledge/ expert, status/ position you have/ level of success.
