MKT 3401 : Complete Midterm Notes
Document Summary
Have something that somebody wants; find the person that wants it. Have to be able to show them that your personal brand can attract business and bring business to the company. Test question #1: according to john camp, what does it take to be successful, be able to market yourself, be able to sell yourself, know people, maintain contacts. Be able to build relationships and network. Build relationships with consumers, customers, vendors, etc. What separates you from everyone else and makes you stand out. Happens in every aspect of business, marketing, problem solving. A skilled negotiator is always able to be creative. Be able to handle anything good or bad. Being able to see things through the end; get the job done. Test question #2: traits of a successful person, creativity, aggressive, enthusiastic, smart, honesty. Cannot wear down the morale of a company. Be serious, but always have a fire burning. Be able to handle pressure, learn, and execute.
