COM CM 301 Study Guide - Quiz Guide: Crisis Communication, Starbucks, Interpublic Group Of Companies

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 301
• Professor: Edward J Downes

Document Summary

When reading wilcox & cameron, chapter 3 (pr ethics) be sure you: Alexander, coombs, lerbinger, levine: ethics refers to the standards of conduct which indicates how one should behave based upon moral duties and virtues rising form principles of right and wrong. * know what prsa, iabc, nca, aejmc and ipra stand for. Iabc international associate of business communicators: prsa public relations society of america, nca national communication association, aejmc association for education in journalism and mass communication. * can describe, in a couple sentences, why issues of financial information, video news releases, and. Internet pr, each has the potential to generate ethical dilemmas for an organization"s pr function: financial information, the national investors relations institute has created a 12-point code of ethics it requires its members to affirm to. Internet pr: the arthur w. page society calls for truth and accuracy in all web content.