COM CM 301 Chapter Notes - Chapter 3, 16, 18, 20: National Communication Association, List Of Recognized Higher Education Accreditation Organizations, Chat Room

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 301
• Professor: Edward J Downes

Document Summary

Understanding ethics and values: ethics is the study of how we should behave, values drive our actual behavior in a given situation. It is possible to be an advocate and conduct yourself in a manner that is honest, open, and fair. Society understands that the advocate is operating within an assigned role, much like a defense lawyer has an assigned role in court. Professional organizations: public relations society of america (prsa, prssa, top four responsibilities, media relations, writer7editor, marketing communication, corporate communication. International association of business communicators (iabc: top responsibilities, corporate communication, employee communication, marketing communication, media relations. International public relations association (ipra: headquarters in london, reserved for senior-level pr executives, bases code of ethics on the charter of the un, national communication association (nca, association for education in journalism and mass comm (aejmc) Professional accreditation: practitioners voluntarily go through a process in which they are recognized by a national organization, to be competent, qualified professionals.