COM CM 301 Study Guide - Quiz Guide: Flickr, 5,6,7,8, Web 2.0

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 301
• Professor: Edward J Downes

Document Summary

When reading wilcox & cameron, chapter 1 (what is pr?) be sure you: * know the general concepts referenced when defining (cid:498)public relations(cid:499) Broom, kitty: pr is a process that is, a series of actions, changes or functions that bring about a result. * know basic concepts/ideas related to defining (cid:498)public relations(cid:499) * understand the concept of race: coined by john marston. * can write a paragraph on the rewards of a career in pr. It is an exciting field that offers variety, creativity, and opportunity to work on a number of projects: entry salaries are higher than many other communications fields. An entry level person can earn a salary in the ,000 to ,000 range. * can write a paragraph on why pr is valuable. It provides business and society with a vital service. It is informative, its part of the news, the program, the article, the stuff readers and viewers want.