Sociology 2172A/B Study Guide - Quiz Guide: Classified Advertising, Town Crier, Halifax Gazette
11 Dec 2016
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Advertising is a key element in economic history, as well as our social, technological, artistic, and cultural histories [and] perhaps one of the keys to the understanding of the evolution of our complex urban society. - singer. Pre-literate period: 3000 400 bc: 1200bc: painted or carved messages on stones, 6th century bc: town criers. Classical period: 400bc 1400ad: oral media, street advertising (important events or services, personal classified" advertising, creation of trademarks. Late middle ages: 1400 1600: the printing press (gutenberg, 1450, literacy increased, posters created. The middleman between manufactures and local stores, included sales from door-to-door, and on street corners and public venues: late 1800s industrial revolution. It possesses a history, a reputation, and a meaning to consumers. Advertisements marketed a lifestyle, rather than just a product (for example, arrow collared shirts); it also allowed people to learn about the product (i. e. schiltz beer) 20th century mass media period: 1900s: early 1900s the great transition.
