Sociology 2172A/B Lecture Notes - Lecture 3: Toothpaste, Rowan V. United States Post Office Department, George Gallup

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

I(cid:374)ger (cid:894)1994(cid:895), ad(cid:448)ertisi(cid:374)g is : a key element in economic history as well as our social, technological, artistic, and (cid:272)ultural histories (cid:894)a(cid:374)d(cid:895) perhaps one of the keys to the understanding of the evolution of out (cid:272)o(cid:373)ple(cid:454) ur(cid:271)a(cid:374) so(cid:272)iet(cid:455)(cid:863) It was effective because someone has a loud voice and big personality which lead to the idea of getti(cid:374)g people(cid:859)s atte(cid:374)tio(cid:374: downside, some days they might be off, cost a lot, Classical period: 400bc 0 1400 ad: oral advertising was still the most powerful form of advertising, o(cid:374)l(cid:455) the (cid:858)(cid:271)est(cid:859) (cid:894)religious a(cid:374)d (cid:373)e(cid:374)(cid:895) (cid:449)ere k(cid:374)o(cid:449)(cid:374) ho(cid:449) to lea(cid:374)r, started street advertising. In china was the actually the first person to invent the printing press before. Early mass media period: 1600-1900: periodicals some publication that is produced at a daily interval, the new advertising medium, regularly published, newspapers. Late 1800s advertising agencies: marketed lifestyle, rather than just a product.