Sociology 2172A/B Lecture Notes - Lecture 3: Late Middle Ages, Town Crier, Patent Medicine
2 Oct 2018
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"a key element in economic history as well as our social, technological, artistic, and cultural histories (cid:894)a(cid:374)d(cid:895) perhaps o(cid:374)e of the ke(cid:455)s to the u(cid:374)dersta(cid:374)di(cid:374)g of the e(cid:448)olutio(cid:374) of our co(cid:373)ple(cid:454) urban society" Preliterate period: 3000-400 bc: 1200 bc: painted or carved messages on stones, 6th century bc: oral advertising, town criers, 1st state sanctioned form of advertising. Classical period: 400 bc-1400 ad: oral media. Important events or services: personal "classified" ads, creation of trademarks. Late middle ages 1400-600: an english ad promoting migration to america, 1609. Late middle ages: 1400-1600: the printing press, gutenburd, 1450, made it possible to disseminate information to many people. Early mass media period: 1600-1900: ads for health products -cures and remedies, the health jolting chair. In canada in 1752 -1st newspaper ad in halifax gazette: ads for a grocer, printer, tutor. Filled critical niche in american marketing: middlemen between manufacturers and local stores, door-to-door, on street corners and public venues.
