Find an article from a peer-reviewed journal related to Marketing Management . The review should include:

1. A. Description of the Study

- What was the purpose of the research?

- Why is the research being conducted & why is it considered significant?

- Were the research questions, objectives or hypothesis (es) clearly stated?

1. Literature Evaluation

- Does the literature review seem thorough & recent (within the last 5 years)?

- Does the content of the literature review relate directly to the research problem?

1. Conceptual Framework

- Does the research use a theoretical and/or conceptual model?

- Does the model guides the research and seem appropriate?

1. Sample

- Who were the subjects?

- Were the inclusion/exclusion criteria specified?

- How representative is the sample?

- was there any selection bias evident in the sample selection?

1. Method and Design

-  Describe the study design – is it appropriate?

-  How was the research conducted? (The study procedure itself) & data collected

- Were the subject’s rights protected?

1. Analysis

- How were the data analyzed?

- Do the selected statistical tests appear appropriate?

- Were the results significant?

1. Results

- What were the findings of the study?

- Are the results presented in a clear and understandable way?

- How did the authors interpret the results?

- Were there any study limitations discussed?

1. Subject matter significance

- What were the implications of this study to practitioners?

- How does the study contribute to the body of knowledge?

- Could the study be replicated?

- What additional questions does the study raise?

           

I need to write a final written report for the device that I have been working on such as “SPECIAL BLOOD PRESSURE MACHINE PRODUCT THAT IS A WIRELESS, REMOTE MONITORING DEVICE THAT CONNECTS TO A SMARTPHONE APP WITH ACCURATE MEASUREMENTS”. The final report should not exceed 15 pages including drawings and references. The report should be organized as a written version of the marketing pitch that generally includes the following :

I need to include the information outlined in table 6.2.3 above in the picture where you can integrate it into the R&D section of the report. You can describe the milestones achieved in each stage of the development timeline and any challenges faced during each phase.

Remember to keep the report concise and easy to read. Use bullet points, charts, and graphics to enhance the presentation of your information. Good luck with your report!

1 Cover slide: The cover slide should include the product name, your company's logo, and any other relevant information.

2 Elevator statement: Provide a brief summary of the product, including its unique selling proposition, target audience, and benefits.

3 The clinical need: Describe the clinical need for the product and how it solves an existing problem.

4 The solution: Provide a detailed explanation of the product, including its features, benefits, and how it works.

5 The market: Describe the target market for the product and the potential size of the market.

6 Intellectual property (IP): Discuss any patents, trademarks, or copyrights related to the product.

7 R&D: Describe the research and development process for the product, including any challenges faced and how they were overcome.

8 Regulatory strategy: Outline the regulatory requirements for the product and how you plan to comply with them.

9 Clinical studies: Describe any clinical studies conducted on the product and their results.

10 Reimbursement: Explain how the product will be reimbursed and any relevant insurance coverage.

11 Business model: Describe the business model for the product, including pricing, distribution, and revenue streams.

12 Marketing and sales: Explain the marketing and sales strategy for the product, including how you plan to reach your target audience.

13 Financial information: Provide financial projections for the product, including revenue, expenses, and profit margins.

14 Exit scenarios: Discuss potential exit scenarios for the product, such as acquisition or IPO.

15 The ask: Outline any funding needs for the product and how the funds will be used.

16 Management team: Introduce the management team and their relevant experience.

17 Closing slide: Include a closing slide that summarizes the key points of the report.

18 Appendix: Include any additional information that supports the report, such as technical specifications, drawings, or references.

You have applied for a managerial position as a Business Development Manager in a large retail organisation. 

Following shortlisting you have been asked to attend for interview. Prior to the interview you need to send in a written portfolio which will help the interview panel to establish your suitability for the post.

Task 1 – Written Portfolio

You must prepare a portfolio of evidence which includes:

• an analysis of the characteristics of different organizational structures
• an explanation of how the culture of an organization can impact on the effectiveness of the organization
• an assessment of the impact of learning on the effectiveness of employees
• an evaluation of how working in teams can improve employee effectiveness.
•  

Extension activities:

To gain a merit grade you must also include in your portfolio analysis of:

• how different leadership behaviors impact on organizations.

To gain a distinction grade you must also include in your portfolio analyses of:

• the process and outcomes of change on the effectiveness of employees.

Task 2

You know that questions from the panel will ask for your views on certain management theories.  In preparation make detailed notes which:

• evaluate different leadership behavior theories
• analyze theories relating to work relationships and interactions.

Extension activities:

To gain a merit grade you must:

• evaluate the relevance of organizational culture theory in developing organizational effectiveness.

Task 3 – Presentation with accompanying notes

You are to make a presentation to the interview panel as part of the selection process. You should prepare a presentation with accompanying notes which shows how organizations can motivate employees in order to improve their efficiency and effectiveness. 

In the presentation and the accompanying notes, you must:

• analyze the benefits and issues with involving employees in organizational decision making
• explain different ways to motivate employees.

Extension activities:

To gain a merit grade you must provide an accompanying handout for distribution to each member of the panel.   The handout must:

• analyze how motivational theory can inform employee motivation.

To gain a distinction grade, using a business organisation of your choice, you must:

• evaluate how a named organisation of your choice motivates its employees.