I need to write a final written report for the device that I have been working on such as “SPECIAL BLOOD PRESSURE MACHINE PRODUCT THAT IS A WIRELESS, REMOTE MONITORING DEVICE THAT CONNECTS TO A SMARTPHONE APP WITH ACCURATE MEASUREMENTS”. The final report should not exceed 15 pages including drawings and references. The report should be organized as a written version of the marketing pitch that generally includes the following :

I need to include the information outlined in table 6.2.3 above in the picture where you can integrate it into the R&D section of the report. You can describe the milestones achieved in each stage of the development timeline and any challenges faced during each phase.

Remember to keep the report concise and easy to read. Use bullet points, charts, and graphics to enhance the presentation of your information. Good luck with your report!

1 Cover slide: The cover slide should include the product name, your company's logo, and any other relevant information.

2 Elevator statement: Provide a brief summary of the product, including its unique selling proposition, target audience, and benefits.

3 The clinical need: Describe the clinical need for the product and how it solves an existing problem.

4 The solution: Provide a detailed explanation of the product, including its features, benefits, and how it works.

5 The market: Describe the target market for the product and the potential size of the market.

6 Intellectual property (IP): Discuss any patents, trademarks, or copyrights related to the product.

7 R&D: Describe the research and development process for the product, including any challenges faced and how they were overcome.

8 Regulatory strategy: Outline the regulatory requirements for the product and how you plan to comply with them.

9 Clinical studies: Describe any clinical studies conducted on the product and their results.

10 Reimbursement: Explain how the product will be reimbursed and any relevant insurance coverage.

11 Business model: Describe the business model for the product, including pricing, distribution, and revenue streams.

12 Marketing and sales: Explain the marketing and sales strategy for the product, including how you plan to reach your target audience.

13 Financial information: Provide financial projections for the product, including revenue, expenses, and profit margins.

14 Exit scenarios: Discuss potential exit scenarios for the product, such as acquisition or IPO.

15 The ask: Outline any funding needs for the product and how the funds will be used.

16 Management team: Introduce the management team and their relevant experience.

17 Closing slide: Include a closing slide that summarizes the key points of the report.

18 Appendix: Include any additional information that supports the report, such as technical specifications, drawings, or references.

A: Make a list of 5 internal data (specific data points such as “first name” and “sales per day”) that the following companies would have in their database: Amazon.ca, Pharmaprix, and Concordia University. (different ones for each. They should not be ordinary ones, i.e. first name and last name!).

B: For each one, write a brief logic that why you think it could be a useful one. i.e. for birth date, you can say they might use it to congrats and provide coupons.

Hint: Name and sales per day are the two examples of distinct information, which a company might have in its internal database. Another piece of information might be, for example, email address, gender, price trends, and so on. I am asking for a list containing 5 of such information - not real or mock examples: i.e. John, $20, etc - for each of the four companies. This information could be stored by different methods, i.e. when you sign up or purchase products from Amazon, you provide Amazon several different kinds of information. The same might be once you want to pick up your prescribed medicine from the Pharmaprix. The goal of this assignment is to think of different types of information a company has.

Attention to these points are required:
1. These companies are not the same in nature (so not all information that they have is the same)
2. There are different methods that a company acquires the data (so not all information that it has should look the same, i.e. all are not demographic-based information).
3. If a consumer walks into a Pharmaprix store and makes a cash purchase, that the company collects no data about that person at all—but that they do have data about the item purchased.
4. More importantly, the internal data is not about just customers! It could be about the inventory, cash flow, customer satisfaction, and so on! So the list should consist of a piece of information from any of the following departments (not all from the same source): marketing department, customer service department, accounting department, operation reports, sales force, and marketing channels.

Which of the following statements about market research is true?

a. It is involved in some phases of the information management process.
b. It is just for large organizations with deep pockets
c. It is the process of gathering and interpreting data for use in developing, implementing, and monitoring a firm's marketing plans.
d. It is a non-essential activity that takes a single form.

You have applied for a managerial position as a Business Development Manager in a large retail organisation. 

Following shortlisting you have been asked to attend for interview. Prior to the interview you need to send in a written portfolio which will help the interview panel to establish your suitability for the post.

Task 1 – Written Portfolio

You must prepare a portfolio of evidence which includes:

• an analysis of the characteristics of different organizational structures
• an explanation of how the culture of an organization can impact on the effectiveness of the organization
• an assessment of the impact of learning on the effectiveness of employees
• an evaluation of how working in teams can improve employee effectiveness.
•  

Extension activities:

To gain a merit grade you must also include in your portfolio analysis of:

• how different leadership behaviors impact on organizations.

To gain a distinction grade you must also include in your portfolio analyses of:

• the process and outcomes of change on the effectiveness of employees.

Task 2

You know that questions from the panel will ask for your views on certain management theories.  In preparation make detailed notes which:

• evaluate different leadership behavior theories
• analyze theories relating to work relationships and interactions.

Extension activities:

To gain a merit grade you must:

• evaluate the relevance of organizational culture theory in developing organizational effectiveness.

Task 3 – Presentation with accompanying notes

You are to make a presentation to the interview panel as part of the selection process. You should prepare a presentation with accompanying notes which shows how organizations can motivate employees in order to improve their efficiency and effectiveness. 

In the presentation and the accompanying notes, you must:

• analyze the benefits and issues with involving employees in organizational decision making
• explain different ways to motivate employees.

Extension activities:

To gain a merit grade you must provide an accompanying handout for distribution to each member of the panel.   The handout must:

• analyze how motivational theory can inform employee motivation.

To gain a distinction grade, using a business organisation of your choice, you must:

• evaluate how a named organisation of your choice motivates its employees.