Question

The marketing research process follows five steps, and researchers select one: 

 

a. should be prepared to present the results before completing the analysis if they are under a great deal of pressure to meet a deadline.

b. should maintain the integrity of the process by following each step sequentially and thoroughly.

c. may not always go through them in the exact sequence if the situation changes or new information is discovered.

d. often collect data before defining the research objectives.

e. may follow the process by completing all steps at once instead of planning the process first.