This week, you were asked to read several journal articles discussing marketing campaigns.  To help get the juices flowing for this week's paper...I would like you to choose a company and discuss their branding.  In order to do this, you will first need to explain what branding is.  You should visit the company's website to determine what their brand is rather than just stating your perception of their brand.  After you describe your chosen company's brand...please critique it.  Has this company accomplished what they were setting out to do?  Have they reached the audience that they intended?

***URGENT*** can somebody please solve. I need part c of the first picture for minimum operating cost as $2,389.60 is wrong. And I need the answer for part a in the second photo as 82,000 and 87,000 is wrong. Thank you very urgent.

Exercise 13-39 Algo

An online apparel retailer runs regular marketing campaigns on social media channels such as Facebook and Instagram. The retailer is considering four social media marketing campaigns on Facebook, Instagram, Pinterest, and Twitter for the four weeks prior to the December holiday season. However, due to its limited marketing budget, the retailer cannot run all four proposed campaigns. The following table describes the weekly cost (in $ 1,000) and the expected numbers of consumers each campaign will reach (in 1,000).

 

 

a. Formulate and solve the IP model to determine which of the four marketing campaigns the retailer should run in order to maximize the number of consumers reached, without going over its budget. What is the maximum number of consumers that the retailer can reach?

 

Maximum number of consumers reached

$ 82.000

 

b. Which social media channels should the retailer use in order to maximize the number of consumers reached?

 

Facebook	Yes, run a marketing campaign
Instagram	Yes, run a marketing campaign
Pinterest	No, don't run a marketing campaign
Twitter	Yes, run a marketing campaign

 

 

 

An online apparel retailer runs regular marketing campaigns on social media channels such as Facebook and Instagram. The retailer is considering four social media marketing campaigns on Facebook, Instagram, Pinterest, and Twitter for the four weeks prior to the December holiday season. However, due to its limited marketing budget, the retailer cannot run all four proposed campaigns. The following table describes the weekly cost (in $1.000) and the expected numbers of consumers each campaign will reach (in 1.000).

***URGENT**** please solve part a as 87,000 and 82,000 is wrong. Very urgent.

An online apparel retailer runs regular marketing campaigns on social media channels such as Facebook and Instagram. The retailer is considering four social media marketing campaigns on Facebook, Instagram, Pinterest, and Twitter for the four weeks prior to the December holiday season. However, due to its limited marketing budget, the retailer cannot run all four proposed campaigns. The following table describes the weekly cost (in $ 1,000 ) and the expected numbers of consumers each campaign will reach (in 1,000 ).