4
answers
2
watching
193
views

***URGENT**** please solve part a as 87,000 and 82,000 is wrong. Very urgent.

An online apparel retailer runs regular marketing campaigns on social media channels such as Facebook and Instagram. The retailer is considering four social media marketing campaigns on Facebook, Instagram, Pinterest, and Twitter for the four weeks prior to the December holiday season. However, due to its limited marketing budget, the retailer cannot run all four proposed campaigns. The following table describes the weekly cost (in $ 1,000 ) and the expected numbers of consumers each campaign will reach (in 1,000 ).

a. Formulate and solve the IP model to determine which of the four marketing campaigns the retailer should run in order to maximize the number of consumers reached, without going over its budget. What is the maximum number of consumers that the retailer can reach?
 
Maximum number of consumers reached       $ 82,000
 

For unlimited access to Homework Help, a Homework+ subscription is required.

Unlock all answers

Get 1 free homework help answer.
Already have an account? Log in
Already have an account? Log in
Already have an account? Log in
Avatar image
Read by 1 person
Already have an account? Log in

Related questions

Related Documents

Weekly leaderboard

Start filling in the gaps now
Log in