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ThatDudeLv1
24 Jul 2022
***URGENT**** please solve part a as 87,000 and 82,000 is wrong. Very urgent.
An online apparel retailer runs regular marketing campaigns on social media channels such as Facebook and Instagram. The retailer is considering four social media marketing campaigns on Facebook, Instagram, Pinterest, and Twitter for the four weeks prior to the December holiday season. However, due to its limited marketing budget, the retailer cannot run all four proposed campaigns. The following table describes the weekly cost (in $ 1,000 ) and the expected numbers of consumers each campaign will reach (in 1,000 ).
a. Formulate and solve the IP model to determine which of the four marketing campaigns the retailer should run in order to maximize the number of consumers reached, without going over its budget. What is the maximum number of consumers that the retailer can reach?
Maximum number of consumers reached
$ 82,000
***URGENT**** please solve part a as 87,000 and 82,000 is wrong. Very urgent.
An online apparel retailer runs regular marketing campaigns on social media channels such as Facebook and Instagram. The retailer is considering four social media marketing campaigns on Facebook, Instagram, Pinterest, and Twitter for the four weeks prior to the December holiday season. However, due to its limited marketing budget, the retailer cannot run all four proposed campaigns. The following table describes the weekly cost (in $ 1,000 ) and the expected numbers of consumers each campaign will reach (in 1,000 ).
a. Formulate and solve the IP model to determine which of the four marketing campaigns the retailer should run in order to maximize the number of consumers reached, without going over its budget. What is the maximum number of consumers that the retailer can reach?
Maximum number of consumers reached | $ 82,000 |
pannunav19Lv1
19 Dec 2023
annyong558Lv10
25 Nov 2023
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Read by 1 person
25 Jul 2022
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