With a _______ marketing strategy, there is less likelihood of being overstocked or out of stock because the store orders merchandise as needed on the basis of consumer demand.
Select one:
a. vendor-managed
b. push
c. manufacturer-managed
d. consignment
e. pull

Given what you know about consumer behavior and marketing strategy, why is it so difficult to determine the reasons for strategic failure to influence consumers? How can firms minimize the likelihood of failure to influence consumers? Use examples to support your ideas.

3)

Which of the following is a strategy to combat consumer showrooming?

A.

Integrating online and brick-and-mortar store operations.

B.

Utilizing big data analytics.

C.

Scrambled merchandising.

D.

Central stocking from multiple channels.

E.

Amazoning the product line.