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tealduck725
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University of Miami
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STC 114
Final Exam
Study Guide
UM
STC 114- Final Exam Guide - Comprehensive Notes for the exam ( 23 pages long!)
tealduck725
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161
UM
STC 114 Chapter Notes - Chapter 4: Breakthrough Initiatives, Aspirin, Opinion Leadership
tealduck725
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41
UM
STC 114 Chapter Notes - Chapter 3: Puffery, Advertising Self-Regulatory Council, Better Business Bureau
tealduck725
5
58
UM
STC 114 Chapter Notes - Chapter 2: Brand Equity, Retail, Direct Marketing
tealduck725
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57
UM
STC 114 Chapter 1: Chapter 1- Principals of Advertising
tealduck725
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