STC 114- Final Exam Guide - Comprehensive Notes for the exam ( 23 pages long!)
28 Mar 2018
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Advertising- a form of marketing communication with objectives and strategies to impact customer thoughts, feelings, and actions. A man running a marathon with a costume is not an advertisement for the company"s costume. You cannot pay a journalist or magazine editor to write a piece for you. Pr: you earn company exposure, you don"t pay for you. Payed media- ads that you see on facebook. Traditional definition: paid communication, sponsor is identified, tries to persuade or influence, reaches a large audience, conveyed through impersonal mass media. Advertising is there to make sure you remember the brand when you are ready to purchase something. Product placement- using brands in movies/ tv shows. Viral advertising- the use of the internet making something relevant by posting a video. Ex, kobe bryant jumping over a car and saying the name of the nike shoes that he was wearing.
