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11 Dec 2019
Compared to mass media advertising, a key advantage of direct marketing is
A.it allows for personalization of the message.
B. it reaches a larger audience.
C. it involves face-to-face contact.
D. it uses the rule-of-thumb budgeting method.
E. it is used almost exclusively for B2B marketing.
Compared to mass media advertising, a key advantage of direct marketing is
A.it allows for personalization of the message.
B. it reaches a larger audience.
C. it involves face-to-face contact.
D. it uses the rule-of-thumb budgeting method.
E. it is used almost exclusively for B2B marketing.
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