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franchising is a variation of

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Sixta Kovacek
Sixta KovacekLv2
27 Mar 2020
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Which of the following statements about market research is true?

a. It is involved in some phases of the information management process.
b. It is just for large organizations with deep pockets
c. It is the process of gathering and interpreting data for use in developing, implementing, and monitoring a firm's marketing plans.
d. It is a non-essential activity that takes a single form.

Which of the following statements about stakeholders is true?
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a) Employees are an example of an internal stakeholder group.
b) Stakeholders have a stake in how well a company performs.
c) Regulatory agencies are a type of external stakeholder.
d) The community in which an organization is located is a type of external stakeholder.
e) All of the above statements about stakeholders are true.

A marginal buyer and a marginal seller are those who barely stays in the market.

A marginal seller is a seller who is willing to sell his goods at a price equal to its economic cost; then he does not earn producer surplus.  If the price becomes lower, the marginal seller will leave the market. For example, a marginal seller sells at a minimum selling price of two; anything lower than that will drive him out of the market.

Meanwhile, a marginal buyer is the one whose maximum buying price is just two; anything higher than that will drive him out of the market.What is a product benefits positioning approach?

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