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What is the rule-of-thumb methods to determine the communication budget?

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Deanna Hettinger
Deanna HettingerLv2
4 Mar 2020
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Related questions

Compared to mass media advertising, a key advantage of direct marketing is

A.it allows for personalization of the message.

B. it reaches a larger audience.

C. it involves face-to-face contact.

D. it uses the rule-of-thumb budgeting method.

E. it is used almost exclusively for B2B marketing.

Which of the following activities would LEAST likely be found in a policy to promote good supplier relationships?.

Group of answer choices

having fair and transparent process in awarding contracts

paying supplier invoices according to agreed terms.

developing open communication channels with suppliers

explaining the contract award process to the winning supplier

One of the advantages of personal selling over other types of marketing communications is that:
Ā 
A) salespeople can customize their message for a specific buyer.Ā 
B) personal selling almost always costs less than other marketing communication alternatives.Ā 
C) personal selling has greater reach than advertising.Ā 
D) cold calling is easier than direct mail advertising.Ā 

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