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11 Dec 2019
Sales management is most accurately defined as the:
a. allocation of funds for promotion and advertising.
b. recruiting, hiring or firing, and training of a company's sales force.
c. segmentation and selection of target markets to be addressed by a company's sales force.
d. planning of the selling program and implementing and controlling of the personal selling effort of the firm.
Sales management is most accurately defined as the:
a. allocation of funds for promotion and advertising.
b. recruiting, hiring or firing, and training of a company's sales force.
c. segmentation and selection of target markets to be addressed by a company's sales force.
d. planning of the selling program and implementing and controlling of the personal selling effort of the firm.
18 Jun 2023
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