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Which of the following is an advantage inherent in the use of market-product grids?

A. A market-product grid identifies potential supply-chain opportunities.

B. A market-product grid highlights potential synergies.

C. A market-product grid shows potential revenue losses caused by cannibalism.

D. A market-product grid identifies potential advertising appeals.

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Irving Heathcote
Irving HeathcoteLv2
30 Apr 2020
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Which of the following is a difference between individual branding and family branding?
 
a) Companies use individual branding when products do not vary in use or performance, whereas companies use family branding when products vary greatly in use or performance.
 
b) Individual branding identifies the brand of a part that makes up a product, whereas family branding identifies the entire product.
 
c) Individual branding is used when two brands receive equal treatment, whereas family branding is used when two brands borrow from each other's brand equity.
 
d) In individual branding, different brand names are used for different products, whereas in family branding, several different products are marketed under the same brand name.

Which of the following statements is true of customer relationship management?

A. It is used more by sales-oriented firms than market-oriented firms.

B. It involves linking all processes of a company from its customers through its suppliers.

C. It tries to convince potential customers to buy, even if the seller knows that the customer and the product are mismatched.

D. It is most extensively used by production-oriented firms.

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A) a large number of firms in a market
 
B) selling a standardized product
 
C) substantial barriers to entry
 
D) an individual firm having no control over price

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