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11 Apr 2018

3. The level of that a consumer has in a particular purchase depends on the personal, social and economic consequences of that purchase to the consumer. a) decision making b) involvement c) cognitive dissonance d) time dedicated

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Lelia Lubowitz
Lelia LubowitzLv2
14 Apr 2018
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10. is an effective tool for collecting primary data because it is flexible and it can lead to the discovery of information that a consumer cannot articulate. a) In-depth interviews b) Focus groups c) Surveys d) Personal observations

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